The first has to be Wii ( Nintendo Wii ) the first time i saw the wii design i wasn't very impressed however over the years the wii has become a incredible corporate identity, if you was to say Wii or if i was to see the word wii all the good memory of playing the console or just general Nintendo stuff would emerge, as i said before the logo is very simple, one of the most simplest iv ever seen, but it works for it since the console is for any age group.
Next one has to be Google. another plain logo that i still not 100% keen on, but as something as powerful as Google it would be hard to make a improvement to the look of it. them colors * Blue, Red, Yellow, Green * is to me the trademark of this identity. I also feel they know the logo is quite plain since they add a lot of different art in on the website that form in some way " Google " E.G,
like i said i believe even the creators feel its a little plain, however changing it to something better would be hard.
lastly Jack Daniels. i have always loved this brand, its simple yet a soon as you see them black and white colors with the bottle you don't even need to think what it is, you instantly know. as a logo i feel its another quite plain logo, but unlike the Google one it fits. this has to be my favorite out the three.
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